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Early September Social Media Update

Sep 03, 2018

Check out the latest in social media news: 

  • ​YouTube’s joining Facebook and Instagram by offering tools to make it easier for users to see how much time they spend with the platform. Now, when users go to their account menu, they’ll be able to see how much time they’ve spent watching videos that day, the previous day and over the past week.

  • Facebook has introduced a pixel for Facebook Groups that will allow advertisers to track user actions after they click on posts. That means advertisers who manage groups will be able to monitor how group members interact with their websites, allowing them to then track conversions.

  • Instagram is allowing any user to verify their accounts. Previously, this was limited to public figures, and the way to get verified was an opaque process. Now, users can select “Request Verification” in their account settings. From there, they fill out a short form and provide photo ID to prove their identities. 

  • Twitter is executing a small test that suggests accounts users might want to unfollow. According to Twitter, “We know that people want a relevant Twitter timeline. One way to do this is by unfollowing people they don’t engage with regularly.” That’s not exactly rock solid criteria, but clearly Twitter sees an opportunity for its users to clean up their timeline

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